Tuesday, February 01, 2011

Swimming With the Band

New York Internet radio platform, East Village Radio, is launching a Single of the Month Club, dubbed EVR Records. The debut will happen on March 7th, with a 7-inch release from the UK band, Swimming.

EVR Records plans to release one single in 7-inch vinyl and digital formats from an artist selected monthly by a different East Village Radio DJ. Artists will mirror the broad range of musical genres heard around the world on East Village Radio.

“EVR DJs are regularly breaking new acts via their radio shows and have so much passion about the music they play during their two-hour weekly shows,” says Peter Ferraro, general manger of EVR. “We wanted to give them an opportunity to help the acts they love and to A&R their own releases. A lot of what is played on EVR is hot off the press, unsigned material and we are excited to help these artists with their first steps in the music industry.”

The Swimming single that will be released on March 7, “Sun in the Island,” is the first from the Nottingham five piece’s forthcoming album.

The track is a psych-pop song which folds vintage synths and textured beats that explodes into a kaleidoscopic blast, with an anthemic chorus of saturated guitars and soaring melodies.

Swimming is comprised of singer John Sampson, his brother Peter Sampson and three old friends (Andrew Wright, Jonthathon Spittlehouse, Blake Pearson).

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